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Over the past few emails, I’ve shared pieces of a bigger story—one about transformation, growth, and the bold leap forward we’re about to take together. Today, I’m thrilled to finally reveal the next chapter of our journey:
It’s called the Floga App, and it’s going to revolutionize how yoga is accessed and experienced in the digital age.
Now, I get it—when some people hear the word “app,” their eyes glaze over, and they think, Oh great, another excuse to stare at my phone. If that’s you, hang tight. I promise this isn’t just another set of pre-recorded yoga videos to passively scroll through while telling yourself you’re “totally practicing mindfulness.”
What we’ve been working on is nothing like the typical yoga app. It’s not an endless pile of random content where you spend more time deciding what to do than actually doing it. This is something entirely different—something no one has ever attempted before.
We didn’t just look at what’s out there; we dissected it, questioned it, and then reimagined the whole experience. More importantly, we listened to you. We spoke directly with many of you to understand what you truly need—what helps you thrive, stay consistent, and deepen your practice.
The result? Something truly amazing—and dare I say, revolutionary.
To give you a better idea of what we’ve already built and what we’re planning for the future, I’ve recorded a video for you: click here to watch it.
Building an app like this requires significant investment and the best talent available. That’s why, just as we did in 2020 with our first crowdfunding campaign on Kickstarter, we’re turning to you—our incredible community—for support.
I’ll share more details in my next email and as soon as we are ready we are going to communicate the exact date of the crowdfunding campaign for the app.
I’m counting on your support to help make this vision a reality. There will be some incredible early-bird deals that won’t come around again, so stay tuned!
With love and gratitude,
Umberto
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