[2] What If There Could Be More?

“Have we checked everything? We need everything to be perfect before going to production.”

If there’s one thing building something like PlayPauseBe teaches you, it’s the value of incredible attention to detail. Once the printing machine starts, there’s no going back. There’s no room for errors—no incorrect information, no misaligned illustrations, no Sanskrit names that aren’t precise, and no mistakes with chakras, benefits, or meridians. Everything must be accurate. Every single time.

This level of care isn’t easy, but it’s been at the heart of everything we’ve created so far. We’ve illustrated hundreds of yoga poses, gathered and organized the most accurate information, and packaged it all beautifully into our decks of cards. Along the way, we’ve written manuals, filmed training, and built countless yoga sequences—all with the same mindset: do things right, without cutting corners or rushing the process.

The result? The physical decks have been a perfect medium for so much: encouraging mindfulness, creating moments of disconnection from screens, and offering a tactile, grounded experience. They’ve brought a sense of calm and focus to thousands of hands around the world.

But even as proud as we are of what we’ve achieved, we can’t ignore one truth: the format has its limits.

What if there could be more?

• What if all the knowledge we’ve so carefully curated could be the foundation of something infinitely more dynamic and personalized?
• What if we could make yoga more accessible, helping people everywhere approach it the right way?
• What if teachers could find more students and students could discover their perfect teacher?

These are the questions we’ve been asking.

And the answers? They’re leading us toward a future that’s bolder, brighter, and more expansive than we ever imagined.

Stay tuned—in my next email, I am going to reveal what is coming next… With gratitude and excitement,

Umberto Mezzadra

CEO, PlayPauseBe